Discover the driving force behind Ostrava’s tourism! As the certified Destination Management Organisation (DMO) for the Ostravsko region, Černá louka connects local partners, creates unique visitor experiences, and showcases the very best our city has to offer.

Our mission is simple – to bring together the city, the region, and tourism businesses to create a unified and inspiring image of Ostrava. From coordinating events and marketing campaigns to launching new projects, we make sure Ostrava stands out on the map – in the Czech Republic and beyond.

What we do:

• Coordinate tourism development – align public and private stakeholders to create a unified destination strategy.

• Manage destination marketing – design and implement targeted campaigns for domestic and international markets.

• Build industry partnerships – connect with tour operators, travel agencies, event organisers, and investors.

• Attract and host major events – secure high-profile conferences, trade shows, and cultural festivals for Ostrava.

• Develop tourism products – support innovative experiences and thematic routes that enhance the visitor offer.

• Represent Ostrava internationally – promote the city at global trade fairs and B2B networking platforms.

• Support sustainable growth – integrate environmental, cultural, and community values into tourism projects.

Learn more and get inspired at Visit Ostrava, North Moravia and CzechTourism.